About PIA
We help clients inform, engage, and inspire the stakeholders who matter the most.
About PIA: We believe meaningful results start with clear communication and authentic connection.
We work with public agencies, AEC firms, and others to engage communities, align stakeholders, and strengthen communication around complex projects and high-stakes pursuits.
Our expertise spans public engagement, strategic communications, and proposal and interview support to help clients move projects forward successfully.
PIA is certified as a Small Business Enterprise (SBE) and Woman-Owned Business Enterprise (WBE) through the North Central Texas Regional Certification Agency (NCTRCA). In addition, PIA is pre-certified by the Texas Department of Transportation to provide 1.8.1 Public Involvement services.
About Our Team
Public Information Associates | Dallas, Texas
Leigh Hornsby, Ph.D.
Managing Principal
Dr. Leigh Hornsby leads PIA in providing clients with customized, effective communications, public engagement, analysis, strategic planning, and project management services. In her more than 30 years of experience in strategic communications, Leigh has served as a public information officer, trainer, news director, anchor, reporter, and project manager.
Depending on the client’s needs and project scope, Leigh assembles a project team of PIA’s public outreach professionals to plan and implement strategic outreach efforts, data analysis, media relations, training, strategic planning, and project management. Leigh’s enthusiasm and attention to detail ensure that each client receives the exact combination of communication services they require.
Click here to see her LinkedIn profile.
Holly Becka
Principal
Holly Becka delivers strategic communications, community engagement, and AEC marketing expertise, including proposal development, interview preparation, and presentation coaching.
A former award-winning news reporter and TxDOT‑precertified in 1.8.1 Public Involvement, Holly brings a journalist’s curiosity, expert wordsmithing, and a hands-on approach to every project.
She is known for translating complex information into clear, actionable messages. Holly combines strategic vision with collaborative implementation to guide teams through high-stakes pursuits and public engagement efforts.
Holly works closely with clients to develop tailored solutions that build trust, inform stakeholders, win work, and drive measurable results.
Click here to see her LinkedIn profile.
Iris Garcia
Associate
Iris Garcia joined PIA Communications in 2021 and supports the firm’s public engagement and outreach efforts through bilingual services, meeting coordination, and project support. Fluent in Spanish and English, Iris provides Spanish language translation and interpretation support to help ensure outreach materials and meetings are accessible and inclusive for diverse communities.
As part of PIA’s engagement team, Iris plays a key role in planning and supporting public meetings and events. She coordinates with meeting venues, manages logistics and materials, supports attendee check-in, and assists with on-site facilitation to ensure meetings run smoothly and efficiently. Iris often serves as the first point of contact for community members at public meetings, helping create a welcoming, respectful environment. Her attention to detail extends to data input, data management, research support, and community outreach activities, including flyer distribution.
Iris’s reliability, organization, and commitment to inclusive engagement make her an integral part of PIA’s project team and a trusted resource for clients and communities alike.
Laura Melvin
Graphic Designer
Laura Melvin has more than 30 years of experience as a conceptual graphic designer and art director, supporting clients including Fortune 500 companies, nonprofit organizations, and global agencies in a wide range of industries. Her work blends creative vision with strategic thinking to deliver design solutions that are visually compelling and purpose-driven.
Laura’s expertise spans print and digital design, event and presentation materials, data visualization, and brand representation. Proficient in Adobe Creative Suite and advanced design tools, she leads projects from concept through execution, ensuring every deliverable aligns with brand standards, communication goals, and audience needs. Her versatile background includes concept development, art direction, e-publications, web and digital advertising, trade show graphics, illustration, presentations, and marketing support.
Driven by a strong business mindset and a passion for high-quality creative, Laura focuses on producing clear, impactful design that supports strategy, strengthens communication, and delivers measurable results for clients. Click here to see examples of her work.
Radha Patel
Community Engagement & Design Coordinator
Radha Patel supports PIA’s community engagement and outreach efforts through communications support, project coordination, and creative design. She brings a strong interest in community-centered work and visual storytelling, helping translate program goals and community needs into clear, engaging materials.
As part of the PIA team, Radha assists with planning and promoting community events, developing social media and outreach materials, managing participant communications, and supporting data tracking and organization. Her work includes creating flyers, social graphics, signage, and digital assets aligned with project goals and brand standards, as well as coordinating registration and follow-up communications for public programs.
Radha is known for her organization, attention to detail, and collaborative approach. She is passionate about using thoughtful design and strategic communication to build trust, increase participation, and support meaningful community engagement initiatives. Click here to see her LinkedIn profile.